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Online Video Distribution Plan for your Video Marketing Strategy

 

No matter how fantastic your video creations are, it will mean nothing if you don’t market and distribute them effectively. Online video distribution should be a part of your video marketing strategy and is as important, if not more so, than the video production process. Not only do you need to ensure that you distribute your video to ensure it reaches a wide audience, you also need to measure the impact of your different distribution methods to inform future strategy.
A plan is different from a strategy. A strategy will outline what you are trying to achieve and why. It will also outline how you plan to achieve those goals and how you will measure your success. A plan is a practical step-by-step guide of what you need to do to. Your video distribution plan should be a detailed to do list for how you will get your videos to your audience. It is that simple.
Here I have devised a online video distribution plan for you to use and adapt to suit your own goals and needs. I would highly recommend attaching target dates to each item so that you know when you need to have completed each task by.
Please note that this distribution has been created on the assumption that you will use video sharing sites like YouTube. It is up to you to consider whether hosting on your own website is the most effective option for your own strategy or if posting to sharing platforms will be more useful – read this for more help on online video hosting or posting (http://www.mywebpresenters.com/articles/2012/06/video-seo-host-or-post-your-videos/).

Quick and easy online video distribution set up

Firstly we will go through some of the background work that you need to get done in order to set up your distribution channels. We will then look at some techniques for making the most of these channels.

a. Create a YouTube Channel

If you don’t already have a YouTube channel, create one. When your channel is set up, look to get subscribers to your channel. Upload your video content to your channel and make sure that the ‘embed’ function is enabled so that other people can post your video to their websites or blogs.

Take the time to brand your Youtube channel and think about your calls to action.
• You want people to subscribe to your channel so ensure that you give instructions in your videos (you can add links to your channel through using annotations).
• Write a solid description for the channel that really spells out the value that users can get through watching your videos.
• In particular, make sure that you include a title and description for your video and that you have optimized them for your target keywords – more detail on optimizing for video seo.

b. Embed on your own website

Embed your video on your own website. Ensure that the video is on a page with a good textual description around the video to explain what the content in the video is. Search engines can read and understand as well as index closed caption files from videos but they cannot yet fully understand the spoken word in video content so without text on the page your video will not have much chance of ranking in the search engines.
Ensure that the pages on your website that you embed the video on have social sharing buttons and if possible comments functionality – best option would be to put the videos within a blog on your website.

c. Use social bookmarking sites to promote the content on your website

Social bookmarking sites store, organise and manage bookmarks. If you post links to your content on social bookmarking sites you are creating inbound links to your content, which is useful in terms of search engines and improving your ranking. Social bookmarking sites encourage the sharing of content, which will also be advantageous in terms of reaching a wider audience.
There are a range of social networking sites available to use including Reddit, Delicious, Stumble Upon and Digg.
Make your content as easy to share as possible. So, where you have embedded your video on your website, to reiterate it’s importance – try to have social sharing plug-ins so that readers can easily share your page on a number of different platforms.

Here is an image showing the use of social sharing buttons on a website:

 

d. Share via social networking sites using Oneload or Heyspread

Oneload and Heyspread are video distribution sites which allow you to upload a video to multiple platforms at one time. This is extremely useful as uploading videos to different websites can be time consuming.
Both of these tools have an analytics tool built in which means you will be able to monitor how many times people have viewed your video on each of the different platforms.

It is a time consuming task to get all of your profiles set up on the different video sharing platforms – Youtube, Metacafe, Vimeo and Blip.tv etc as well as social platforms such as Twitter and Facebook. Though once they are set up then you have a distribution channel that is very easy and quick to use going forward.
Ensure that all platforms are set up to notify you when comments are left on your videos.

Online video distribution – the time consuming important stuff

Now that you have a basic distribution system set up you need to work hard at oiling the system to keep it running as if you have no friends on Facebook, no followers on Delicious and no subscribers on Youtube then unfortunately your content will not be going anywhere fast.

a. Building social networks

This is not a topic that can be given justice in a paragraph but the main things that you can do to get started here are:
1) Add your key 3 social profiles to every one in the organisations email signatures so that with every communication you are raising awareness and occasionally picking up new followers.
2) Use www.fliptop.com to input your email database and find out which social networks your customers/contacts are on. Then create a plan around emailing all of these contacts with social profiles asking them to connect with you on there – just promote one profile to each person. Give them an incentive/reason to follow/friend you there. These are your warmest contacts so you need to build out your social networks from these contacts.
3) Promote your social profiles on your website – use the Facebook social app as well as Twitter apps to get people going from your site to your social networks – seems counter productive but if you can grab a new contact on Facebook rather than lose them forever then it is worth doing.
4) Every time you receive a comment, Tweet, mention then you need to respond to it – be fun, friendly and open – that is what social networking is about.

b. Encourage partner organisations to share or embed your video

When you are distributing your videos you need to be able to call on partner organisations to offer their support. The best way to encourage this is for requests to be based upon prior-arranged reciprocal agreements i.e. you agree in advance that you will distribute their content to your audience if they can do the same for you. This may not always be appropriate but you need to be able to recognise when it is, and seize the opportunity.
Create a list of potential partners while writing your distribution plan and approach them one by one. Make it personal and specific to them and don’t send out mass emails – you are unlikely to get half as many responses if people feel they are being spammed.
A fantastic tool for meeting like minded bloggers and content producers is Triberr – you can form groups with others who create content on similar topics and promote each other through Twitter, Facebook and all of the other platforms. This is a great way to get solid social networking going and to get yourself recognised as central within your niche.

c. Measure your success

It is important that you monitor the impact of each of the above actions. The results should help direct your next moves and future video marketing priorities.

• Oneload has it’s own built in analytics facility.
• YouTube has Insight which can give you lots of details about who is watching your videos and can even show you drop off points (i.e. when people are becoming bored of your video!).
• Google Analytics is a free tool that you can use to assess the impact your video is having on your own website. Check where your traffic is coming from and which of the channels are bringing you leads and sales – look into the referring site reports

d. Repost to give everyone a chance of seeing your content

Contentious topic here but….Twitter is a good example of when it is sometimes necessary to repost the same item. Users of Twitter will be ‘following’ a lot of people and therefore have pretty heavy home feeds. This means your posts will easily be lost to a lot of people, depending on what time of day you have posted. Strategic repetition of posts will mean that more people will have a chance to see your content. You can draw on different elements of your video for each Tweet or status update so that they are unique, yet all pointing towards your new video.
When it comes to online video, distribution doesn’t have to be expensive. If you use the correct tools you could actually complete a comprehensive plan *without spending a penny. The only investment will be your time and your enthusiasm to do the job well

Read more at http://www.business2community.com/content-marketing/online-video-distribution-plan-for-your-video-marketing-strategy-0214275#KyMFwkj880Py39VW.99

46 Ways to Start a Business With No Money

 

Most people who want to start their own business don’t have a ton of money laying around and it’s probably one the most common questions I get emailed about: How can I get started without a lot of cash?
Well I’ve put together a list below of the best ideas I’ve heard and personally used. I hope you find it useful!
The three basic strategies to starting a business without much money are:

• Delay the normal “business starting” activities like incorporating, hiring, renting office or retail space, etc until AFTER your business has started earning money. This is known as bootstrapping.
• Doing everything yourself and spending your personal time instead of hiring an expert. (Takes longer but costs less.)
• Using some neat tricks and little known deals below.

Start With The Easy Stuff: Eliminate Expenses

1. Don’t rent an office! - work from home. Or better yet work from the best free office with locations everywhere: Starbucks. If you need to meet with a client and are worried about seeming small time without an office, don’t be. Just meet them at a restaurant for a lunch meeting. This is what people with the nicest offices do anyway.
2. Don’t hire any employees! - do it all yourself until you have some $ coming in the door.
3. Don’t hire lawyers, technical people, graphic designers, or assistants (see below)

Legal Stuff and Incorporating

1. Get a free lawyer and legal advice from the mentors at Score.org
2. Find a website with a similar legal document and modify it to your needs
3. An LLC is probably the best business structure, but don’t worry about incorporating until you’re earning money, just do a sole proprietorship, you can always incorporate later (you can get it setup with the IRS in just a few minutes by calling them at 800-829-4933)
4. Learn how to do your own financial statements for your business in Excel instead of hiring a CPA or bookkeeper (again you can do this after you’re making money)
5. Take a Quickbooks class at your local community college

Make a website for your business

1. Don’t pay a premium for a top end domain name, there are plenty of good ones left
2. Test out your ideas by writing to a blog, you’ll get feedback on what people like and don’t like
3. Get a free business website at www.wordpress.com or tumblr.com. It won’t be your own domain (it will be something like yourbusiness.wordpress.com) but…
4. When you’re ready to have your own domain, register it at domain.com and add this as a custom domain to your Wordpress or Tumblr site.
5. Get a professional website design for free with a wordpress theme that you can install with a few clicks (no programming knowledge needed)

Getting a Logo

1. Don’t hire a fancy graphic designer. At least not yet. Use LogoYes to create your own logo (or at least get ideas that you can recreate on your own for free)

Accepting Credit Cards

1. Don’t bother with a full merchant account to start off with, they are complicated, come with monthly feeds, and require programming expertise. Instead try a simpler (and much cheaper) solution like Google Checkout or Paypal
2. For a more professional look and a complete shopping cart for only $5/month use E-Junkie, its great and I use it on this site
3. If you have lots of physical products, try a Yahoo Store

Starting a service business where you consult, coach, teach, etc

1. Create several pages on your wordpress site: one for your experience, testimonials, rates, availability, etc
2. Pick a domain name with your #1 keyword in it! (Assuming it isn’t a very competitive keyword you’ll rank on the first page of google within a month or two for that keyword which means customers!) here’s some more info and an example

Creating Info Products

1. Use an ebook template like these from Eben Pagan
2. For print books, self publish it at www.lulu.com and use print on demand (they don’t print a single book until someone buys it which means you have zero up front cost for inventory!)
3. Use a $20 webcam or digital camera to create educational video products
4. Use camtasia ( $200 for PC) or iShowU ($20 for Mac) to record your screen and make great videos like this one. Or record powerpoints and do the voiceover to make great educational products. Update: even cheaper use ScreenToaster.
5. Use a mac to edit your videos (iMovie is free) and you can even produce DVD’s

Before investing in a retail location…

1. Go to a local fair or festival and rent a booth to see if anyone buys your product. Talk to potential customers and get feedback.
2. Try selling it on ebay

Always be learning about business

1. Go to a meetup.com groups in your city related to business/entrepreneurship
2. Read all the best business books by getting them from the library
3. Get 3 of the top 10 books on building wealth for free in PDF
4. Make friends with other entrepreneurs and share material
5. Install the stumble upon toolbar and choose business/entrepreneurship as one of your interests to find all the best videos and talks out there (this is literally like going to a free semester of business school, you get to see all the best speakers and thinkers of our time, and those of the past)
6. Read blogs like this one in google reader

Marketing, free website traffic, and getting your first customer

1. Get 250 full-color business cards for free to hand out to people you meet
2. Post an offer on craigslist
3. Post videos on youtube with links to your website
4. Post the same video to all video sharing sites (Google Video, Yahoo Video, MySpace, Revver, etc) at once with TubeMogul (this is some of the best free marketing you can do)
5. Generate leads by offering an incentive on your website for people to give you their contact info (some incentives that work well: Top 10 reports like the top 10 myths about…the top 10 thing you should know before…etc, videos, audio interviews, one page cheat sheets, free ebooks)
6. Write a good article and send it to more popular websites (include your byline at the bottom). This is also known as doing guest posts and is the #1 thing I used to grow this blog when it first started out.
7. Learn how to use google adwords and spend $10 and see if it brings in at least $10 (if so keep going!)
8. If you can’t afford to get links from expensive directories like Yahoo ($299) use Directory Submitter to get links from hundreds of smaller directories for free
9. Pick a good domain name with your keywords in the domain (use hyphens if necessary). This will help you rank in Google for that keyword and get visitors to your website.
10. Do some basic on page SEO
11. Research what keywords will bring you the most traffic (and are least competitive) with keyword discovery, Wordtracker’s Free Service, and (probably the best option) WordTrackers free trial of their full service (just have to remember to cancel within 7 days to not get charged!)
12. See which keywords are likely to bring buyers (instead of tire kickers)
13. Get more incoming links to your site by creating a Squidoo page (these rank very high in the search engines for some reason!)
14. Send an email to everyone in your email program’s contact list with a short friendly note letting them know you are starting a business and ask if they could forward it to just one or two people who might be interested. Offer something free for the first 10 people. This has an exponential effect because it not only reaches who you know, but everyone who knows who you know (an order of magnitude bigger group of people.)

What did I miss? Please make a comment below.
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Best of luck! Brian Armstrong

Establishing a blog is large effort for anyone.

Establishing a blog is large effort for anyone. Corporate blogs are especially challenging given multiple contributors and groups participating. Whether you’re an individual starting a blog, a start-up, mid-size company or large corporation the steps to promote follow the same path. Promotions for blogging and how you treat the blog are woven together. I’ll outline overarching promotions tactics you can employ to promote your blog and gain wider visibility.
Create topically connected content – The most important part of your blog is the content. Write for the audience you want to target and create content relevant to them not you. David Mercer’s article in Social Media Today, “ Altruism makes cold hard business sense when it comes to social media” is great reference.
Frequency of Content – Frequency is important. There is no magic number here but, I would suggest 3 – 5 times per week is a good place to start. Do not overwhelm yourself. Start with 3 times a week and build up to a higher frequency. Remember, you are not a news provider. No one is expecting you to blog multiple times per day.
Employ SEO - SEO is extremely important and cannot be covered in this post. Make sure you have the basics covered: load time for your site, meaningful file names, mobile version, site navigation, titles to your pages and quality outbound links.
Quality inbound links to your site - Quality inbound links provide the “link juice” to get traffic. Cultivating links is the backbone of SEO. Inbound links, also known as backlinks, which are more significant contributor to SEO since search engines consider them a signal to relevance, Inbound links are hosted by other websites pointing to yours, which makes them hard to create and control. PageRank (PR) is a signal of authority exclusive to Google, is shared with outbound links. If a site with high PR links to your’s, some of that authority is inherited by association.
Social Media – Use social media sites like Twitter, Facebook and Pinterest to promote your content. Grow and nurture your communities. Posting your blog links to Twitter only isn’t going to garner a lot of interest. Be diverse and part of the communities you decide to participate in.
Submit your posts to blogger sites – Check sites like Technaroti, Mashable, Alltop and others that are relevant to your industry and audience. Remember if your audience is individual investors or financial advisors Mashable isn’t going to work.
Email your posts – This seems redundant but you need to get your content in front of people. They aren’t going to always visit your blog — take the content to them. Make sure you employ a strong email service and be consistent. For example, if you choose Tuesdays as the day to email content and Friday as a roundup of the week stick to it. People will start to expect to see your content. MailChimp, Vertical Response and Emma all have reasonable inexpensive plans.
Press Releases - Use press releases to spread the word about your product and services. Many people wrongly assume that there isn’t much newsworthy happenings at their company, but there are always events that are a gold mine for information such as: new products, completions of projects, announcements of contracts, new partnerships, new personal, awards, industry whitepapers and interviews with company personnel.
Syndication - Syndication is under utilized and I’ll write a follow up post that focuses just on syndication. Find the top ten publishers in your industry that focus on your audience. Rank by site traffic and contact offline to find out how you can establish a relationship for your content to be featured.
Influencer Outreach - This is probably the most important part of your promotions efforts: targeting influencers in your industry. Establish a relationship, find out how you can help them, comment on their blogs and then ask if they would be interested in guest blogging for you. Remember, to do something for them first and ask second.

In one of my next posts I’ll dive deeper into syndication, how to establish and how you can potentially have larger sites feature your content.

Other references you may like:

• Promote Your Blog
• How to Write a Press Release
• 18 Ways to Promote Your Blog Offline
• B2B Blogging – 8 Ways To Promote Your Blog

Increase Traffic in Two Minutes Without Paying a Cent

Increase Traffic in Two Minutes Without Paying a Cent

December 21, 2012 by Johann Beishline

1

Believe it or not there’s a formula that you can use every time to increase the amount of traffic your blog posts get. No, I am not trying to sell you a two thousand dollar Internet success package, but maybe I should be. The formula involves the most read part of your post. You know what that is?[read more]

Believe it or not there’s a formula that you can use every time to increase the amount of traffic your blog posts get. No, I am not trying to sell you a two thousand dollar Internet success package, but maybe I should be. The formula involves the most read part of your post. You know what that is? The headline. On average 8 out of 10 people read the headline, but only 2 out of 10 will read the rest of the post. The headline is your chance to leave an impression and make the reader anxious to read more. The formula, taken from Dane Maxwell, should contain three things: The End Result the Customer Wants A Specific Period of Time Address The Reader’s Objections 1. The End Result the Customer Wants Marketers constantly discuss the differences between features and benefits. In your headline it’s especially important to note the distinction. Consider the two following hypothetical ads for a convenience store: Open until 1 a.m. Midnight snack cravings? We’re open. The difference between the two messages is stark. Being open until 1 a.m. is a feature; it simply describes the product or service. While the second ad hints at the feature (being open late), it also describes the benefit that late service has…mainly that you can pick up a bag of crunchy chips at 12 a.m. It’s important to craft your headlines around benefits. What key piece of information will the reader glean from the article and how will it affect their lives? How will it help them be more successful business owners, moms, students, & more? If you can answers these questions in your 100 character headline, you are already hitting it out of the ballpark. 2) A Specific Period of Time If you want to create even more compelling headlines, throw in a deadline. Hot fresh pizza in 30 minutes or less or it’s free. That is the promise that Domino’s built its multi-billion dollar empire on. Why does the statement work? Because it hacks away at uncertainty. Have you ever considered ordering pizza but thought, “oh it will take too long to get here”? Domino’s catch phrase removes that doubt by concretely defining how long it will take for the pizza to reach you. You can increase trust and pique reader interest by acting similarly. Try to incorporate a deadline in your blog post titles. 3) Address The Reader’s Objections Guess what? The reason you are reading this very sentence was probably because of the headline. I made an outrageous statement. I said you could increase your website traffic in two minutes. Your immediate response was probably a sarcastic, “yeah sure” followed by “maybe if I spent a few thousand on ads first.” By anticipating your reaction I was able to remove skepticism by adding in the line “without paying a single penny." By addressing reader objections you can increase the number of people who click on your link as it travels through cold Twitter streams. Following a proven formula will help you consistently create eye-catching headlines. So what are you waiting for? Get out there and blow up your traffic.

Posting your content on our site helps you gain increased visibility

Post Here

Posting your content on our site helps you gain increased visibility, increased promotion, and a larger audience than you might be able to reach on your own. We help our bloggers by providing a community that appreciates great content and access to larger promotional channels, such as Twitter and Facebook.

Our Content is contributed by professionals like you!

The content on this site is contributed by the members of our community and all of it is moderated. That means that nothing submitted is published until it has been reviewed and approved by our editors.
There are two ways to submit your work. The first way is to create posts directly on this site to be published here exclusively. Exclusive posts that meet our standard of quality get preferential treatment in terms of promotion and page position. Alternatively, you can set up your account to take in posts from the RSS feed of your own blog. Whichever method you choose, please review the terms of use for contributed content.

Step 1: Sign up and Login to our site

In order to publish posts on our site, you'll need to have an active account here. User accounts on this site are shared with our sister sites (you can find a list of these on the bottom right of this page). If you have an account on this site or a sister site, login here. If not, sign up here. Once you're complete, you'll be redirected back to this page.

Step 2: Fill out your profile

We like our posts to have a name and a face behind them so we ask that you fill out your profile a bit before we publish your posts.

1. Once you're logged in, click on My Profile on the top right of the page.
2. Now click Edit Profile in the light grey user menu.
3. In order to be published, you need to have a first name, last name, and avatar image. If you're having trouble adding an image, please read our Help page entry on avatars.
4. If you'd like to have information about yourself appear at the end of the post, make sure you fill out the Bio field. Users wishing to connect with you also find it helpful if you add your Website and Twitter handle.
5. Once you've entered all your information, scroll down and click the big, green Save button to make the changes live. Now you're ready to add content!

Step 3: Add content to the site

There are two ways to submit your content to our site: automatically through a valid RSS or Atom blog feed or manually on the site.

Step 3a: Add your existing blog feed

The main benefit to adding your content to our site via a feed is that it each post automatically comes into our system to be reviewed by our editorial team. A few things to keep in mind before you add your feed:

• Your feed needs to provide the complete text of your blog posts in order to be published. Summary feeds will be removed from the system (we will try to notify you of this if it occurs). For more information on setting your feed to full, see our Help page entry on feed settings.
• Incoming feeds can only be attributed to one author. If your feed is a group feed or will have guest posts, they will all be attributed to the user account that added the feed. Consider splitting your feed using Yahoo Pipes or a similar service.
• Incoming posts from feeds are not published automatically, only added to our moderation queue. Feeds that continually provide off-topic posts will be removed without notice.

Step 3b: Add posts to our system manually

We love to partner with bloggers who provide exclusive content to us by posting directly on our site. The benefits for bloggers include:

• Access to our large audience
• Increased visibility and recognition
• Promotion through our network
• Preferential page position

Be aware that material posted directly to our site is moderated for quality just like all the submissions we receive. We encourage anyone interested in posting directly on our site to contact our editorial team to show samples of your past work and let us know the topics of your planned posts. That way we can let you know whether we are likely to publish your work before you've gone through the trouble of creating it. We ask that all posts created directly on our site (if they were created specifically for us) be provided to us on an exclusive basis for a minimum of 14 days after the post is completed, and that authors honor this exclusive time frame even if we do not publish your post immediately.
If you're logged in (do you see your user name on the top right of this page?) and ready to add your proof-read, on-topic post,